My fashion boyfriend, Marc Jacobs, doesn’t like “natural” makeup. I can understand where he’s coming from. As a makeup artist, women, for the most part ask for a “natural look.” The only natural look, really, is no makeup at all. But with the new makeup line Marc will be debuting at Sephora on 9 August, the “natural” folk need not apply.

This line is for those who want to where makeup and who are not afraid of makeup. This line will come complete with foundations, eye shadow palettes, lipsticks, nail lacquers, and a little something for the boys who like to wear makeup, too.